Section outline
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This week you will be introduced to the topic of segmentation. You will need to watch the Powerpoint on Market Segmentation and then print and complete the worksheet.
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This work will give you an introduction to Branding. Read through the theory Powerpoint and then have a look through the 'what can you see' Powerpoint then design your own shop front for a shop of your choice using what you know about Branding.
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